Immunify
Case Study │ Health Tech
GROUNDWORK
Here's a lil you should know.
What is Immunify?
Empowering parents to optimize child immunization through
user-friendly interface to streamline vaccination tracking, address hesitancy, and bridge access gaps.
Who are the target audience?
Parents (primary)
Caregivers of children
Those facing immunization hesitancy
Individuals with limited access to resources
Problems that were identified
Vaccination missed due to busy schedule of the parents and kids
Misplaced health card ( loss of data- vaccinations given to the child)
Misinformation is spread due to various media
Booking an appointment with the clinic is a hassle
Vaccine hesitancy
1/3
children in India still remain unvaccinated
BRAINSTORMING
Scheduling Inconveniences:
scheduling challenges are a common concern for many parents.
Fear of Side Effects: Unreliable information fuels anxieties regarding potential vaccine side effects, hindering their confidence in vaccination decisions.
Hey! I'm Sasha
Mother of two and
a business woman
Finds it time-consuming to research and schedule vaccination appointments at clinics or hospitals.
Research from UN school of health shows that 2/3 of Indian children are vaccinated late
CONNECTING THE DOTS
"I'm so busy with work, I can't keep track of all the vaccinations they need."
VISION
