CHALO
UI-UX │ Transport Tech
GROUNDWORK
Here's a lil you should know.
What's CHALO all about?
The study of ‘CHALO’ app understanding the struggle to book a bus ride due to lack of detailed information about the bus, payment navigation and poor tracking visuals to enhance their user experience and save time by finding a solution which wil help new and regular users to have a user friendly booking experience.
Who are the target audience?
Users in India (primary)
Young adults (18+)
Working professionals (34+)
Lower-income and upper-middle-income
Users comfortable with smartphones and basic apps
Problems that were identified
Lack intuitive design, making it difficult for users to find features or complete tasks quickly.
Important details like bus arrival times or stop locations buried within the app, causing frustration.
The app's functionality overwhelms users less familiar
with smartphones.
Let's take a closer look at things shall we?
Complex Search Process: Finding a specific bus or route requires multiple steps and interactions, leading to confusion and frustration.
Unclear Integration: The Vogo section appears disconnected from the main interface, creating a sense of disorientation.
Insufficient Information: Details about bus features, amenities, and policies are limited, making informed decisions difficult.
Lengthy Booking Process: Booking a ticket involves too many steps, making it time-consuming and inefficient.
CONNECTING THE DOTS
Viewing previously booked trips requires a cumbersome process, hindering convenience and management.
Relies on public transport since he doesn't own a personal vehicle
22.7% People are unsatisfied with chalo's user flow
Hey! I'm Vivek
Office slave and a true Mumbaikar at heart
He requires information about the availability and timing of options.
Simpler and faster way to access real-time bus information without manual input.
Anxious: When he's running late and worried about missing their bus
"It takes too long to book a ticket, and I often miss my bus."
BRAINSTORMING
VISION
Colours
#F07D22
#5F41B4
#FFFEFC
#2A2A2A
Typography
Satoshi
Satoshi Black
Satoshi Bold
Satoshi Medium
Satoshi Regular
Elements and Components
How to book a chalo ride?
Buy Pass
View Balance
Add Card
Recharge
Mahada
Colony
Mulund
East Station
A-370 | AC Bus | 8 min
Take a bus from hanuman chowk
Vacant
On time
Soham Kadam
4 Eco-pts
Kelkar College
View in map
View Next Buses
From:
To:
Enter origin
Enter destination
The search bar is now more prominent and includes a microphone icon for voice search, making it easier for users to find routes.
The date selection has been moved to a separate dropdown, reducing clutter and improving clarity.
The enter origin and destination input placed prominently to make access easier for the user.
The interface uses more visual cues, such as the "Delayed" and "Vacant" indicators for upcoming trips, to provide information at a glance.
The use of icons and color-coded indicators provides quick visual cues for users to understand the status of each bus.
The "Delayed" and "On time" indicators suggest that the app provides real-time updates on bus schedules.
